How do we create a marketing strategy?

It is not an easy process because it requires taking into account many factors, such as target group, competitors, communication channels. However, it is necessary to know exactly, without wasting time and money, in which direction to go in order to reach the goal. Thanks to the marketing strategy, the whole action plan is transparent not only for the agency but above all for the client, who controls the whole process.

 

Step 1: We set social media marketing goals that are consistent with your business goals.

At this stage, we determine exactly what your company would like to achieve through online marketing. What is the goal? Winning fans, promoting your brand in international markets or maybe increasing sales? The more specific the strategy is, the more effective its results will be. We set goals according to the S.M.A.R.T. principle, thanks to which we can be sure that the set objectives really lead to achievable business results, and not only to lofty ideals.

 

Step 2: We will learn everything we can about your target group.

Creating a strategy without monitoring social media is like looking for a needle in a haystack. Maybe by accident, there will be an ideal customer for your product, but is it worth risking?

Creating a potential customer profile

Knowing who your target group is and what problems they want to solve by using your product or service is the key to content creation that they like, comment on and share. This knowledge is also crucial for planning how to turn social media fans not only into customers but also ambassadors of your business.

Data collection

We do not make assumptions. Social media analytics can provide a wealth of valuable information about who your supporters are, where they live, what languages they speak and how they communicate with your brand on social issues. These insights help us improve our strategy and better target content and advertising.

 

Step 3: We examine competition

There is a great chance that your competitors are already using social media, and this means that we can learn from what they are already doing.

We conduct a competition analysis

The analysis helps to understand who the competition is and what it does well (and not so well). We get a good sense of what your customers in your industry expect, which helps us to set clear goals in social media.

The analysis also helps us to see opportunities. For example, perhaps one of your competitors dominates on Facebook but has put little effort into Twitter or Instagram. The solution is then to focus on other channels of communication and try to get fans away from the dominant player.

 

Step 4: We conduct a social media audit

Conducting a social media audit helps us assess how well your current social media usage works for you.

During the audit, we look at what has already been achieved and check what works and what doesn’t, which social networks your target group uses, and how your presence in social media compares with that of your competitors.

Once all this information has been gathered in one place, we have a good starting point for planning how to improve your performance. The audit gives a clear picture of what purpose each social account serves. If the purpose of your account is not clear, consider whether it is worth pursuing.

 

Step 5: We create social media accounts and improve existing profiles

Together we decide which communication channels to focus on and optimize accounts, defining a strategy for each of them. For example, you can choose to use Twitter for customer service, Facebook for customer acquisition and Instagram for engaging existing customers.  We create a mission for each profile. These declarations allow us to focus on a very specific purpose for each social network account.

 

Step 6: Looking for inspiration and creating USP (Unique Sales Proposal)

It is important that your brand is distinctive and unique and has something that will enable your target group to identify with your brand and promote it among friends.

Social Impact, or willingness to help the planet and communities, is of great importance here. According to the Global Corporate Sustainability report, 66% of respondents are willing to pay more to companies that focus on social well-being. We create added value for your business. We take into account its history and underline its importance and positive impact on the world.

 

Step 7: We create a social media content calendar

Sharing great content is, of course, essential, but it is equally important to have a well-organized plan to get the maximum result.

We create a posting schedule

The Social Media Content Calendar contains the dates and times at which we will post the types of content on each channel. It’s an ideal place to plan all your social media activities – from photos and sharing links to blog posts and videos.

The calendar ensures that your posts are well arranged and published at the optimal time. It includes both daily posts and social media campaign content.

Sharing great content is, of course, essential, but it is equally important to have a well-organized plan to get the maximum result.

We create a posting schedule

The Social Media Content Calendar contains the dates and times at which we will post the types of content on each channel. It’s an ideal place to plan all your social media activities – from photos and sharing links to blog posts and videos.

The calendar ensures that your posts are well arranged and published at the optimal time. It includes both daily posts and social media campaign content.

 

Step 8: We test, evaluate, monitor and adjust the strategy

When we start implementing the plan and tracking results, we notice that some strategies do not work as well as we expected, while others work even better than we expected, so we analyze results in detail and track data to eliminate ineffective actions and increase results.

In addition to using the analytical tools available in any social network, we use UTM parameters to track visitors who move around your website, so we can see exactly which actions and posts cause the most traffic to your website.

What can your company gain by having a marketing strategy?
  • A clear plan of actions for development
  • Information about the target group and potential customers
  • Data about competition
  • A plan, how and which social media to use
  • Sales proposal (USP)
  • Analysis and monitoring of the effectiveness of activities
  • Multiplication of traffic on the website
  • Improvement of data quality
  • Increase in popularity in social media
  • Increase in sales revenues

FAQ

What makes us stand out from other agencies?

We do not only create but we also execute. We take responsibility for our work, creating not only successful projects but also launching them. Why? Because we believe in our experience and potential. We are specialists in creating the social impact online and we measure success with ROI, which gives companies a sense of reliability and possibility to analyze the process.

Why are we successful?

We break down the strategies into tactics. Each project has a leader who is responsible for campaigning. We set a deadline for each project with key milestones. We measure each result, we learn from it and make it better until we get a desirable result.

How much does it cost?

All our customers have unique wishes and needs, so we cannot offer a fixed price list. We treat each client individually and we adapt to their requirements. If you want to know how much investment you will have to make in your business strategy, we encourage you to contact us. We will be happy to answer any question.

An outstanding concept and vision behind the team. Can only recommend to work with them.

Daniel G. Bieber CEO, potentialmasters.com

How do we expand your business?

We would like to take you on our boat to success:

Let's talk!
During our first chat, we will define your company's most essential qualities and needs. Knowing your business is the first step in creating a dynamic process that will help your company grow.
Investigation
We apply an individual approach to each client. After professional research and analysis across a range of digital channels, we present you Tactical Plan Outlines that help you to achieve your goals faster.
Strategy planning
We will develop a strategy needed to set up your long-term goals and plan development for your business. We integrate digital channels into your broader business strategy.
Implementation
We are one of few agencies in the market which deal not only with planning but also with the implementation of the strategy. We strongly believe in what we do and have the knowledge to create a detailed plan that can be launched by your team.
Monitoring
We continually track our performance to understand how it could be improved in the future.

Do you want to connect with your audience in the digital world?

Let's talk and figure out how we can help you

Latest blog posts

Green Word of Mouth: the Power of a Story

Published on June 26, 2019 By Alina

92% of people turn to family and friends for advice when choosing products. They believe their suggestions more than ads. 88% of consumers believe online reviews as much as they believe suggestions from the people they know. 74% of people recognize the value of word of mouth. They claim to believe the recommendations of influencers […]

Add a Viral Message to Your Sustainability Marketing

Published on May 30, 2019 By Alina

On their way towards sustainability marketing, many businesses are faced with a paradox: marketing is often perceived as a set of techniques that persuade people to buy more. Sometimes, more than they actually need. And sustainability seems to involve consuming less. How do these two go together? For the most part, the above […]

How to Implement the Blue Ocean Strategy

Published on May 7, 2019 By Joanna

The only way to beat the competition is to stop trying to win the comparison of military confrontation and market competition is firmly rooted in the mass consciousness and seems quite logical. Competing companies are enemies who fight each other on the battlefield. They are trying to regain their part of the territory as market […]